Tuesday, December 4, 2007

Google wants to make RE < C

Last week Google announced an initiative with the bold goal of making renewable energy cheaper than coal.

At first glance, this seems to be outside of their core competency, however Google and companies like Microsoft and Yahoo! are huge customers of energy with the large data centers being created.

Also, Google stated at its IPO: "Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things that we believe have a positive impact on the world, even if the near-term financial returns are not obvious."

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